The 10 Commandments of Content Marketing
Examples include newer channels like Periscope, Meerkat, Snapchat, et al. There will always be the next big thing, but you don’t have to chase after them. Instead, chase after your customers—be where your customers need you or want you to be.
Content calendars make you think about quantity, not quality. Your consumers are already overwhelmed with mediocrity, so don’t flood them with more.
” While they may be rock stars in their own markets or at conferences, they don’t have a relationship with your s, customers and stakeholders in the same way that is unique to you. Best practices for reaching those particular audiences are to figure out.
Technology is forcing us into a trap of scale. While we might preach 1:1 , technology gets us away from that and back to the “one-to-many” broadcast model we always tend toward.
Everything in terms of media has traditionally been about consumption. In the social mobile era, it must instead be about and . Change perception or inspire behaviors. Cause positive effect in your markets. Move people to mutually-beneficial outcomes.
You have many different types of people you need to speak to—all of whom believe they’re special snowflakes. Your audience has an audience who has an audience of their own (aka ). Know who they are, and create content tailored for them.
Remember there are human beings on the other side of that screen. They also think they are special snowflakes. Your job isn’t to assume that you or your organization is special. Your job is to make everyone you reach out to feel like they are the only person you wanted to talk to that day.
This business is all about relationships. That’s what marketing is supposed to be all about—it’s based on creating mutual value and earning reciprocity.
For every one time you sell, you should have at least four other pieces of content or moments of that help, entertain, solve problems or inspire people. Some call this the 4-1-1 approach.
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