By Mitt Ray
Are visuals a part of your social media marketing strategy? Would you like some tools to help boost your visual social media marketing?
The fastest growing social networks are Tumblr, Pinterest and Instagram. The one thing these networks have in common is that you can only post visuals like photos and videos on them. On Tumblr you can post other types of updates, but images get the most engagement. Even on other networks like Facebook and Twitter where you can post various types of updates, photos perform the best.
This is not a surprise, as 65% of us are visual learners.
This is why to execute a successful visual social media strategy you need to be posting visuals. Hence, I am going to be sharing a list of visual social media marketing tools that will boost your presence and save you oodles of time…
Tailwind is one of the top visual social media tools I have used. They started off as a Pinterest management tool, but they have recently introduced Instagram management too.
One thing they have that other visual management tools lack is really good analytics. You can use it to track how well your posts are performing and also your follower growth. They have an advanced plan that provides even more detailed insights, but it costs $799.99 compared to the basic account which only costs $9.99.
Pinterest users will find this tool very time saving as after you post your pin it suggests more pins to post.
PromoRepublic is a complete visual social media marketing tool. You can use it to create images, post them to social networks and track results. They have post ideas for 50+ industries and 3,500+ templates that make it easy to create images instantly with their drag and drop graphic editor.
You can modify these images any way you want as they have access to various background photos, fonts, shapes, banners and icons. After you create your images you can directly schedule them on networks like Instagram, Facebook and Twitter. It also integrates with Hootsuite, Buffer and HubSpot.
Your scheduled images can be viewed on a content calendar. The calendar also displays upcoming holidays so that you can create relevant graphics. The performance of your published images can be tracked with detailed analytics.
If you prefer using a social media tool that lets you post visuals to more social networks not just a couple, Viraltag will be perfect for you. Here, along with these 2 social networks, you can also post on Twitter, Tumblr, Facebook and Linkedin.
It also integrates with other tools like Canva, Dropbox and Google Drive to make it easy for you to upload and share images. They even have the post recycling feature that automatically reposts your images at regular intervals and saves you time.
Cyfe connects to almost all of the top social networks. Therefore, it makes it easy to monitor the analytics of visual social networks like Facebook, Flickr, Google+, Instagram, Pinterest, Vimeo and YouTube in one place. You don’t have to login and logout of each social network. It saves a lot of time, especially while conducting social media audits.
It is a also very inexpensive for a social media analytics tool. Most cost around $100 while you can get Cyfe for $19/month only.
BoardBooster is a great tool that can only be used to manage your Pinterest page. One of its unique features is that it can be used to monitor group boards better, both yours and others. Group boards can quickly increase engagement They can help you gain both repins and followers.
Iconosquare lets you manage all your Instagram accounts in one place. You can use it to schedule posts, monitor feeds of grouped users and hashtags. You can also use it to moderate and respond to comments.
They provide really good analytics to help you monitor follower growth and to analyze engagement. You will be able to see what types of photos, filters and hashtags are getting you the most likes and engagement. It will even help you find your best time to post.
You can also audit your competitors with Iconosquare.
In order to make the most of visual social media, you need to know how to create shareable images by yourself. You can always hire a designer to give you a hand, but it can end up costing a lot of money.
One way to learn how to create visuals is by investing in expensive software like Photoshop or Illustrator and spending hours learning how to use them, or you can instantly begin designing beautiful images by using a tool like Visme.
It gives you access to thousands of templates and assets that make it easy for you to design images. You can also use it to create presentations, infographics and reports as you have access to graph and infographic widgets too.
Stencil is another tool that makes it easy to design visuals. Right within the dashboard you have access to 860,000+ background images. You can add whatever text and/or graphics to these and directly share them on social media. They have 200,000+ graphics and icons.
If you like sharing quotes on social media you can take advantage of their ready to add quotes feature. It will save you a lot of time. They also have a browser extension that makes it easy to instantly upload any image from a webpage, modify it and then share it.
If you prefer a free visual design tool instead of the above, then Canva could be perfect for you. The above two tools also have free versions, but their features are very limited. Canva’s free version will help you do a lot more. You only have to pay $1 an image for premium templates. They have access to over 8,000 templates. You can also design infographics with Canva.
These are all the tools you can use in your visual social media marketing. They will help you manage your social media pages, create ads, make the most of user generated content, monitor analytics and create attractive shareable visuals.
Which of the above tools do you use in your visual social media marketing? Did I forget to list any important tools? Please leave your comments below.
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